Our story

A little shop that grew up alongside our family

Sam and Jessie with Sofia and Bohdi outside Sofia's Spot in Drysdale
Year four
Sam and Jessie with Sofia outside Sofia's Spot, holding a number one balloon
Year one

We're Sam and Jessie, parents to Sofia and Bohdi and the people behind the counter at Sofia's Spot. We've now celebrated four wonderful years in business, and every one of them has been a family affair.

  • 4Wonderful years in business
  • 2Little shopkeepers
  • 40+Brands we'd buy ourselves

Where it started

From the corporate world to the coast

Nearly seven years ago we swapped the corporate world for the coast, packed up and moved to Clifton Springs. Best decision we ever made.

A few years later, an opportunity came up to buy a little $2 shop in Drysdale that needed a whole lot of love. We saw something in it: the chance to bring really great brands into our own community, so nobody had to drive into Geelong for the things they should be able to find right here.

Sam, Sofia and Jessie across the road from the Sofia's Spot sign on Hancock Street
Out the front on Hancock Street

The namesake

Sofia and the shop grew up together

Sofia's Spot is named after our daughter, and she's been part of it from the very beginning. She practised her walking on the shop floor, road-tests the toys, inspects the Christmas windows and has modelled a new arrival or two. This place is as much hers as it is ours.

  • Sofia as a toddler, learning to walk on the shop floor
    Laps of the shop floor
  • Sofia at the kids' shelves holding a new toy
    Chief toy tester
  • Sofia pulling a funny face in a Louenhide cap by the Christmas tree
    Modelling the Louenhide

The shop today

That little shop has come a long way

Since we opened our doors, we've been figuring out what our community actually wants, renovating and tweaking as we go, and honestly, we're still not done. From homewares and candles to fashion, gifts, baby and kids, we've built a collection of brands we genuinely believe in.

If it's on our shelves, it's because we'd buy it ourselves.

See what's just landed
Sofia outside the shop's Christmas window display
Sofia checking the Christmas window

Our newest shopkeeper

And then there were four

In the middle of it all, we welcomed our son Bohdi into the world. Like his big sister, he's been part of the shop from the very start, and he's already put in plenty of shifts on the front counter.

  • Baby Bohdi sitting on the front counter
    Clocking on
  • Bohdi in a little denim jacket, smiling on the counter
    Front of house
  • Bohdi peeking over the front counter
    Keeping an eye on things

The people who make it

Michelle, Mandy and all of you

What we didn't expect was how much this place would give back to us. Our staff, Michelle and Mandy, have become family. Our regulars feel like friends. And the Drysdale community goes above and beyond to support local and support small. We never take that for granted.

Sofia's Spot exists because we believe our little suburb deserves great things without having to leave it. We're proud of what we've built, grateful to everyone who's been part of the journey, and excited about where it takes us next.

Sam, Jessie, Sofia and Bohdi

A special thank you to Max Jacobs, who got our website off the ground and paved the way for what it is today.

Visit us

Come in and say hello

4 Hancock Street,
Drysdale VIC 3222

Monday to Friday
9:30am to 4:30pm
Saturday
9:30am to 3pm